Writing quality online content for your websites can be hard and somehow it often seems impossible to make it sound right.
But don’t despair! There is a simple structure you can follow to make your copy read better and easier for your visitors.
The Big Three:
In essence, giving your online copy a simple structure can set you on your way to content heaven. This is easy to use and provides great results for minimal fuss.
- Main Content
And that’s it! Your entire copy will have a beginning, middle and end. This will help your content appear to be more professional without having an amateur feel to it – which can turn visitors off.
Is that all there is to writing?
Unfortunately, no. Writing is a craft that requires multiple skills to achieve professional results. It can take writers years to learn how to write to a high standard, and there are no shortcuts. However, this simple structure ensures you will be on the right track.
What should I write about?
Basically, anything you feel your customers/readers would be interested to read related to your business or area of expertise. Ideas are hard to come by and require hard work to discover the ideas that will be shareable and original.
And that’s the key. Make your online content unique and original. After all, would you want to read about what you have read a thousand times before? Probably not. The same is for your readers. Keep things topical, current and intriguing.
Whatever you choose to write about, keeping it within the boundaries of a structure will ensure you keep your writing tight, progressive and it will have a purpose.
The big three is a proven method to quickly improve your content with minimal effort.
Copywriter Christopher Elliott owns Elliott Copywriting, who provides SEO copywriting services to businesses in and around the UK.