We live in the 21st century when our lives are more and more defined by an online presence. Whether it be a Facebook account in which you share every little bit of information about your life or whether you need to update your daily activities every minute by posting on Twitter, social media is an integral part of our lives. As a company, this huge online world, is an area that can be exploited and used to improve your business in many different ways.
A study of the average age distribution across social networks would make interesting reading for any business as you can plot where to market your product and whether it is worth it. If, for example, you only sell hearing aids and your best customers are the elderly, then maybe social networks wouldn’t be useful for your business as the study shows only 3% of users on social networks are over 65. But if a recruitment company is looking at finding someone between the working ages of 17 and 65 then you can market to a whopping 81% of all Facebook users and amongst the millions, get your perfect candidate.
For more information on using social media in business then see our infographic.
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