At the end of the year 2013, Google and Apple still remain the two prominent and strongest players in the mobile application development industry. The recent report of WSJ states that both of these mobile giants have more than 700,000 applications in their bucket and the rate is growing very fast. The report also explains that both these players have sued the technological sophistication very deliberately, as applications have gone beyond the circle of mobile only. There are now devices of Tablet PC, mobiles, gaming devices and recent television sets which these companies are eyeing on. But if we give a closer look then we cans see that the turnover rate of application from users’ download and usage point of view is very little in comparison to rate of production. The rate of iPhone apps that get some market exposure and prominence is 6% while that of Google is 9%. Therefore, if 1000 apps are produced every single month, then only 60- 90 apps are able to generate revenue while the other dies without being noticed.
One consideration for the iPhone application makers today is to analyze the market scope and also the market traffic. What is there are a number of cars available for cheap rates, but no roads to drive on? It is apparent that the sales of cars will be affected directly with the road traffic and availability, and the same applies for mobile applications. Though, the market is booming currently, the overall performance in terms of the profitability rate has decreased for both Apple and Google. It is apparent that if one thousand apps are produced and only 20 get market acceptance, the profitability rate will shrink.
For this reason, the application makers now have to put more attention to both the functioning and need of an application, along with its marketing strategies. With so many apps available in the market, consumers have a big choice pool available, and if the changed behavior of speediness, the decision is often made in the first few minutes. For this reason, it is quite apparent that if the application is not able to click in the first few minutes and is not presentable, there are high chances that it will end up being confined to the app stores only.
Jackson Richie, the CEO of a Muscovy, illustrates that there are nearly thousand, if not millions mobile applications for music and video. All applications are more or less same, as application makers cannot leave the basic parameters and requirements of a music or song application. So, what required here is extensive marketing and advertising of the application. If you are a little late in launching the app, you might be outrunned by the app that launched just before yours and offer nearly the same features. On the other hand, if you launch an application and your competitor launches a better app with more features, it will again menace the profitability and sustenance of the pap in the market. Thus, the question today is not what to produce, but how to market it!
Image Credit: kromkrathog