If you are a diligent blogger striving hard to make a place in web blogging, naturally you will want to achieve SEO on WordPress.com. If your blog has achieved Search Engine Optimization (SEO), it means that sophisticated search engines like Google, Yahoo!, MSN will link your blog to a keyword when someone searches it on internet and will display it among the top 10 results. For e.g. your latest blog is on patriotism. Now if your blog has achieved SEO, it will be displayed among the top 10 results whenever anyone makes a search for the word ‘patriotism’. And thus your blog will be visited by users more frequently.
To achieve SEO, you need to increase your site’s SERP (Search Engine Result Page). You can accomplish this by:
Frequently updating your account and by publishing new and interesting content promoting your blog in a way that it reaches your target audience. People looking for information on a particular topic which your blog covers.
There are a number of ways and methods to increase your site’s SERP ranking. But unfortunately, there exist a lot of commonly-believed myths about SEO on WordPress.com which have nothing to do with reality. Let’s take a look at some of these myths and the true facts which negate these myths.
To achieve SEO, I require a plugin.
Matt Cutts, who is the head of Google’s webspam team, claims that WordPress.com is self sufficient in SEO and the users of WordPress.com only need to take care of 10-20 percent of the mechanics of SEO. The themes on WordPress.com have been composed in a way that they automatically link with search engines. Their design and composition makes it easy for search engines like Googlebot and several other search engines, to link the content and make it appear in front of a user. So no, you don’t require a plugin to achieve SEO on WordPress.com.
Increased use of tags and categories in my blog post means a better chance for it to link with Google.
Adding irrelevant tags and categories that have nothing to do with the content of your post, won’t result in an increased visibility for your site on Google. Matt Cutts says, that Google doesn’t blindly rely on categories and tags. It knows the context of your post from its content. Also, if a post is bombarded with TOO MANY categories and tags, it will result in its exclusion from Reader Topics pages. While adding categories and tags for your post, choose wisely and only add those tags that have the highest significance to a post. On a similar note, be more specific while adding tags. For e.g. add “nanotechnology” as a tag instead of “science”.
If I am making a post about say, green tea, I should refer to the keyword and related terminologies again and again, as much as I can. This will get my post a lot of green tea-related traffic. Also, I should create multiple identical sites about green tea to get maximum traffic.
It is good practice to inculcate correct keywords in your post and titles, period. Howbeit, overdoing it by stuffing keywords will not do any good for your SERP ranking. Also, copied material is not appreciated by Google and having multiple identical sites will be detrimental for your search ranking. Make your content appealing for human eyes, and not only to get maximum linkage with search engines.
Austen Selby is currently working as a Content Editor at Key Difference. Her areas of expertise encompass business consulting, SMO, mobile technology, seo services and other technology and marketing-related topics.