Your wedding day is one of the most special days of your life. With friends and family travel from all over to watch you walk down the aisle and celebrate your nuptials every bride, and groom for that matter, wants to make sure the day is as perfect as possible. This means that couples spend months researching, budgeting, cake-testing, and DJ-interviewing to create the perfect event to usher in this new stage in their lives.
Luckily for today’s newly engaged couples, they don’t have to go it alone. Just as the wedding industry has ballooned to a $300 billion space, more resources are emerging to help couples navigate it all. Wedding blogs have become the go-to resources for every bride and groom’s celebration planning needs. Although wedding blogs have become exceedingly popular in recent years, it can be tough for new bloggers to enter the wedding blogosphere and make an impact. With more blogs more competition for views and engagement has arisen. But just because this space is nearing a saturation point, it does not mean that there is not still opportunity for a new voice to connect with couples through informative and engaging content across blog and social platforms. Here are a few tips to keep in mind if you’re looking to begin a wedding blog of your own.
One of the best ways to find and establish your voice is through sharing personal experiences. Planning a wedding can be a daunting and emotional time for every couple due to financial and familial stress. Too often publications sell a fairytale-like planning story that simply isn’t realistic for most couples. Only focusing on perfect processes and details may alienate potential brides and grooms looking for real inspiration and encouragement. If you’re starting your own wedding blog, you’ve likely been through the planning process before – either for your own wedding or a close friend or family member’s nuptials. Sharing real accounts on some of the challenges you faced (and how you overcame them) like getting back into fitness ahead of the big day or navigating stressful guest-list expectations will help new readers connect with you on a more personal level. The days of perfectly curated content are behind us; today people want to see the real person behind the blog or Instagram account, which means sharing the bumps in the road that every bride or bridal party member experiences at some point.
Feature Your Audience
As a blogger in the wedding space, you likely have been down the wedding planning road before. But your personal experiences with wedding planning likely only cover a few types of weddings, bridal styles, and celebration ideas. The most successful wedding blogs are the ones that can forge connections with a wide audience. Not every bride is looking for tips for decorating a barn reception, nor is every bride interested in learning about destination wedding ideas. To serve a large audience, you have to find inspiration outside of your own personal tastes and experiences. Featuring community members’ weddings and bridal showers is not only a fantastic way to generate more content, but it also creates deeper audience connections with your blog. In fact, people view user generated content as an indication of a high quality content sites; 86% of millennials claim that user generated content is indicative of well-rounded blogs and websites. People are proud of their wedding days and they want the opportunity to show them off. By dedicating space in your blog to spotlight readers you will have more success in building an active community around your content.
Stay Ahead of Trends
Like fashion and wellness, emerging trends enter the wedding space every day. Thanks to an influx of new startups striving to streamline the planning and production process of weddings, there are more resources than ever before designed to make the engagement period as stress-free as possible. Featuring breaking services and trends impacting the wedding space on a consistent basis will help position your blog as an authority in this increasingly crowded market. Writing about some of 2017’s biggest wedding trends, including party portraits and reception games will spark inspiration for your blog’s newest readers.
As a wedding blogger, you’ll be doing more than simply publishing fun articles and pretty pictures. Essentially, you’ll be guiding your readers through one of the most exciting, and stressful, times in their lives. If you are successful in developing an authentic voice and publishing innovative content on a consistent basis, your blog will become more than just another content site – it will become an integral component of the wedding planning process.